How it started

 As young people, cosmetics are a part of our daily lives, but our health and the environment are our non-negotiable priorities. We refuse to compromise our well-being for a fragrance.

Today, more than 90% of perfumes are alcohol-based — they evaporate fast, can dry the skin, and rely on heavy glass packaging that consumes significant energy in production.But the beauty market is changing. Around 70% of consumers prefer brands with sustainable practices, and 54% are willing to pay more for eco-friendly beauty products.

We saw an opportunity and created a biocosmetic fragrance gel — a new delivery system that is gentle on the skin and better for the environment.Тhe gel is designed to stay exactly where it belongs—on the surface. By using food-grade ingredients and plant-based humectants, we’ve created a formula that acts as a protective barrier. It ensures that the fragrance is projected into the air around you, while preventing the ingredients from entering your bloodstream.

Our fiOur journey didn't start in a vacuum; it began with a handshake at the heart of organic innovation. We secured a strategic meeting at the headquarters of Wooden Spoon, where we met with their founder to dive deep into the world of bio-certified manufacturing.

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Partnership of Purpose